Howard's Adrienne Lofton – The Marketing Genius Behind Under Armour

While Adrienne Lofton has worked as a marketer for global brands like Levi’s and Target, it’s experience from her college years that gives her an edge. In the mid-‘90s, Lofton was captain of Howard University’s NCAA Division I volleyball team. Marketing, she said in a 2010 interview, “is no different from being an athlete—knowing your path, setting it early and accomplishing it." 

Lofton’s athletic drive has never served her better than at her current gig as svp of global brand marketing for Under Armour—a position in which she’s merited inclusion in 2015’s class of Brand Genius honorees. Much like Lofton, the brand was an underdog that worked hard and made it big.

Read the full story – This Global Brand Marketer’s Winning Intensity Has Helped Multiply Under Armour’s Success


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Howard’s Adrienne Lofton – The Marketing Genius Behind Under Armour

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