Three Ways for HBCUs to Build a Pipeline for Five-Star Sports Talent
Howard University just landed one of the nation’s top college basketball prospects this today in Makur Maker, a 7-foot center who instantly transforms the Bison program and the attractiveness of HBCUs to top-tier athletes nationwide.
Maker indicated for months that he would seriously consider an HBCU for what will likely be a single-season collegiate career. And if those are his intentions, then Maker sets a new precedent for athletes realizing the power of their individual sports brands and the control they have over the billions which circulate within and around the sports marketing universe.
But HBCUs have to be more than grateful for this moment. They have to be willing to capitalize upon it. Here are three immediate ways black colleges may be able to make the most of the beginnings of an athletic movement…
