The Southern Intercollegiate Athletic Conference (SIAC) is proud to announce a corporate partnership with Toyota Motor Corporation that will make Toyota the official automotive sponsor of the SIAC.
As the SIAC’s official auto partner, Toyota will be afforded activation opportunities in connection with both live conference championship events and SIAC digital and social media platforms.
“The SIAC has done a great job of creating a unique value proposition for us with respect to their ability to leverage robust digital and social media platforms to engage a large and extremely passionate SIAC fan base,” said Jim Colon, vice president of African-American Business Strategy, Toyota Motor Sales, U.S.A., Inc. “We are very proud to be the official automotive partner of the SIAC.”
Read the full story – SIAC Announces Corporate Partnership Making Toyota Its Official Automotive Sponsor
Toyota does the SWAC football and basketball championships. Good to see Toyota expanding its brand to other HBCU conferences.