WATCH – 'HBeyCU' Drives Millions in Free Marketing for Black Colleges

How Beyoncé created millions in marketing value for HBCUs with a single performance.

Beyoncé's 'Formation' Creates New Opportunities for HBCU Academics, Appreciation

Beyoncé gave us a lot to work with over the last 24 hours via sound, image and innuendo. Now its up to HBCUs to slay that sh*t.