How Beyoncé created millions in marketing value for HBCUs with a single performance.
Tag: beyoncé
Beyoncé Goes Full HBCU at Coachella
It keeps building for Beyoncé, this strategy of infusing HBCU culture into the minds of millions. First, she was J-Setting. Then, two of her four inaugural ‘Formation Scholars’ were from […]
Beyoncé's 'Formation' Creates New Opportunities for HBCU Academics, Appreciation
Beyoncé gave us a lot to work with over the last 24 hours via sound, image and innuendo. Now its up to HBCUs to slay that sh*t.
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